Exploration of a visual identity for Smash Club, a new racket sports complex currently under construction in Lannion (Brittany, France).

Inspired by the values of the club and its founders — dynamism, community, and inclusion — I envisioned a graphic system designed to set it apart from its competitors.

With a bold tone aimed primarily at a younger audience, this identity draws on the codes of sport while adding a touch of modernity and fresh energy.