Branding & Communication

Visual identity created for Margot, a digital marketing expert specializing in media buying, marketing strategy, and market analysis. The visual direction embraces a vintage, immersive aesthetic that breaks away from the industry's conventional codes, reflecting a more human, warm, and approachable approach. The contrast between this old-school aesthetic and a fully digital service highlights Margot's distinctive personality while reinforcing her brand positioning. The typographic system and visual language combine clarity, approachability, and expertise to create a strong, authentic, and memorable brand identity.

logo | visual identity